Entrepreneurial Literacy

Module 1. Types of entrepreneurship:

• Small business
• Scalable business
• Large companies
• Social entrepreneurship

Module 2. Study of risks and opportunity

• Risks and Opportunity Matrix
• Strategic Opportunity Matrix
• Products and Markets Evaluation (Ansoff Matrix)
  • Market Penetration
  • Product Development
  • Market Development
  • Diversification

Module 3. Evaluating Competition

• How do you set yourself apart from competition?
• Customer prospect?

Module 4. Business Plan

• Documentation
• Draft (use templates)
• Review, review and review
• Resources available from SBA

Module 5. Financing options

• How much do you need to start?
• Friends & Family: can they help?
• Do you have your own money?
  • Can you finance your own business?
• Other options

Module 6. Market your business

• Create your website
• Create meaningful and relevant content
• Social Media
• Networking

Module 7. Run and grow your business

• Where do you sell?
• Online or in-store?
• Expansion opportunities?
  • More products?
  • More services?
  • New location?